How Many Nicotine Pouches a Day? Here’s a Comprehensive Guide

Are you a smoker who can’t wait to jump on the nicotine pouch bandwagon for a healthy alternative to tobacco smoking? Or have you been advised that going the nicotine pouch way might just be your road to quitting smoking? If you answered yes to both, the next question you might have in mind is, “How many nicotine pouches a day should I consume so I can still enjoy nicotine without the health issues connected with cigarettes?”

Currently, the available resources on this topic aren’t sufficient. It’s probably because nicotine pouches are relatively new. It does not require a stretch of imagination, however, to think that the quantity would depend on how much you feel you can consume and the strength of a nicotine pouch. 

Wherever you may be on this journey, there is no clear rule on the number of nicotine pouches you can consume in a day. The quantity would ultimately be your call. However, you might be able to base your decisions on this comprehensive guide we have drawn up for you, where we attempt to answer the most common questions people ask about nicotine pouches.

But first of all, some history.

Origin of Nicotine Pouches

It all began in the early 15th century when people enjoyed their nicotine fix from Swedish snus, an oral and smokeless way to consume steam-pasteurised moist, ground tobacco leaves. 

Snus were pre-packaged in more convenient-to-use portions called “portion snus” in 1915. In the 18th century, snus production was already standardised in factories. By then, snus had gained popularity in Sweden and the rest of Scandinavia.

Improvements were made in snus products in 2008, which, at this time, were moist and dripping, with the production of one that had a drier surface and less drip.

In 2008, Niconovum registered its pouch product as a medicinal nicotine replacement with 2 mg of nicotine in Scandinavia. In 2009, RJ Reynolds, now the British American Tobacco Company, bought Niconovum.

When did nicotine pouches first emerge in the US and UK markets?

Nicotine pouches first emerged and enjoyed resounding success in the US in 2014, with just one brand dominating the market. 

Other brands caught up only in 2019. It was also around this time that nicotine pouches were first introduced to the UK market.

The market has since seen much growth as brands introduced a range of flavours, strengths, and product formulations. But they all have one thing in common. They were all using tobacco-derived nicotine. 

In 2020, an entirely tobacco-free brand that used synthetic nicotine was launched, putting one up on the earlier brands that could not claim that they had no tobacco in them.

From 2014 to 2019, nicotine pouches spiralled in popularity from a relatively unknown product to one that has expanded into a variety of flavours, strengths, and product formulations. The sales of nicotine pouches surged online. A single online store reported selling an average of 80,000 cans of nicotine pouches every month in 2019 alone. 

From August to December 2019 to January and March 2022, sales of nicotine pouches surged from 126 million units to more than 808 million units. Their popularity is driven primarily by the TikTok social media platform.

The success of nicotine pouches has turned it into a rage in corporate America. It was described as having inspired a fervent devotion as a performance enhancer among workers in demanding industries like finance and tech. 

Meanwhile, in Europe, specifically in Croatia, Czech Republic, Denmark, Slovakia, and the UK, the market for nicotine pouches doubled between 2020 and 2021. Growth has been exponential, and there is still a lot of potential for the nicotine pouch market to grow.

What’s in a nicotine pouch?

Nicotine pouches are small, thin, prefilled, porous teabag-like packets of nicotine salts and other ingredients such as plant fibres, flavourings, pH adjusters, sweeteners, cooling agents, and custom blends. 

They have recently grown in popularity as cigarette replacements in the US, the UK and EU, probably because they do not contain the harmful chemicals that tobacco in cigarettes have. 

They do have nicotine, which enables users to get their nicotine fix in a relatively safe way. 

Imagine getting rid of 200 + harmful chemicals, a third of which are known to be cancer-causing. 

That’s certainly a great leap for smokers, those who are considering quitting, and even those who have relapsed and would like to shift to something that is a safer alternative.

What’s the strength of nicotine pouches?

Nicotine pouches come in varying strengths, usually from between 4 mg to 17 mg. The effect lasts depending on the strength of the pouch, the user’s metabolism, and how long it is kept in the mouth.

Choosing the strength that suits you is crucial because a few extra strong milligrams of nicotine can produce undesired effects such as feelings of sickness, nausea, and tolerance issues. A pleasurable and stimulating buzz can easily turn into an emergency visit to a hospital if you do not make an informed choice.

How can you begin using nicotine pouches?

Here are some tips to ease yourself into the use of nicotine pouches:

  1. Get a feel of what nicotine strength works best for you. Start slow and small, and increase your strength as you go along. But remember, always be prudent with your nicotine use.
  2. You will experience a tingle under your lip when using nicotine pouches. No worries, it is just the nicotine release. Menthol pouches can intensify this tingling feeling. There are other flavours to choose from if you prefer something else.
  3. Keep an eye on your intake and make sure not to use nicotine pouches in quick succession. 
  4. Look after your pouches. Store them inside their original packaging away from heat and moisture. Also, keep them away from children.
  5. When travelling to other countries, discover their laws and restrictions regarding nicotine pouches.

How is nicotine pouch strength measured?

Nicotine strengths in nicotine pouches are measured this way:

Mg/g – This refers to the weight of nicotine per gram of the nicotine pouch. A nicotine pouch label saying that it has 10 Mg/g means that nicotine makes up 10 Mg of each gram of the contents of the nicotine pouch. Picture this: 10 Mg of 1,000 Mg since 1 gram equals 1,000 Mg.

Mg/pouch – This is a helpful way to label the contents of the nicotine pouch because then, you wouldn’t have to run calculations in your head. If a nicotine pouch is labelled as having 10 Mg/pouch, it simply means that there are 10 Mg of nicotine in your nicotine pouch. 

However, strengths measured in Mg/pouch could be deceptive, especially if one is in a hurry or not too careful about what the label means. Why so? It’s because nicotine pouches usually weigh less than a gram or less than 1,000 Mg. Thus, strengths labelled 10 Mg/g actually mean that the nicotine pouch has less than 10 Mg in it.

How long should you use a nicotine pouch?

Most nicotine absorption occurs during the first ten minutes of use. It is during this time when most of the nicotine absorption happens. After this, the absorption process continues, and ends only when you remove the pouch. Manufacturers recommend holding the pouch in your mouth for 45 minutes. However, if you want to control your nicotine intake, keep it in for around 20 minutes only. 

Interestingly, the body absorbs only a fraction of the nicotine in the pouches. Reports give varying estimates that 10-30% of the nicotine in the pouch is absorbed into the bloodstream. Moreover, absorption rates vary across people because of individual differences and usage habits.

How soon does nicotine enter your system?

Nicotine is fast-acting. As soon as you have taken a puff from a cigarette, it enters your bloodstream and makes it to your brain in seconds. The amount of nicotine that enters your body depends on how it is delivered. Chewing or snorting will make it reach your brain faster than smoking.

Once there, you will experience a surge in adrenaline that will increase central nervous system activity but, paradoxically, make you feel relaxed. It also enhances the dopamine levels in your brain, improving mood and increasing feelings of pleasure.

When nicotine is absorbed into your bloodstream, enzymes in your liver break it down into 20 different substances—including cotinine, nornicotine, and anabasine—which are all eventually excreted in your urine. Diagnostic laboratories use cotinine, nornicotine, and anabasine as markers for nicotine use or non-use, indirect exposure, and the use of nicotine replacement products.

How long does nicotine stay in your system?

Generally, nicotine stays in your system over different lengths of time. Here’s how long nicotine and cotinine can be detected in the body:


Nicotine can be detected in blood for about three days, while cotinine lasts 10 days. 


If you are a regular smoker, nicotine and cotinine will be detectable in your urine for up to three weeks. For infrequent users, nicotine can be detected for up to four days after smoking and nicotinine for 7-10 days.


Nicotine and cotinine are detectable in saliva for about four days.


Nicotine can stay in the hair for about three months. Still, it can occasionally be detected for up to one year in a consistent smoker.

What factors determine the length of time nicotine stays in your system? 

How long and how often you are exposed to it.

It goes without saying that continuous and frequent exposure to nicotine through smoking would lead to high levels of cotinine in your system, may the tested specimen be urine, blood, saliva, or hair. Nicotine may be detectable in heavy smokers up to a year after they stopped smoking.

The manner in which you consumed it – smoked, chewed, inhaled second-hand, etc.

How nicotine is delivered into your body determines how much is released. Chewing or snorting nicotine products are surefire ways for more of the substance to be released into your body than if it is smoked.

Your genetics

Each person metabolises nicotine differently. Research has confirmed that some races absorb nicotine more than people from other races.


The medicines you are taking can also be a factor in the speed at which your body processes nicotine. For instance, certain antibiotics can speed up the metabolism


During meal times, when more blood flows to the liver, more nicotine is also metabolised by the liver. 


There is less blood flow to the liver with age. Suffice it to say that the flow of nicotine is lesser with age.

How many nicotine pouches should I use up in a day?

There is no research to support a standard number of nicotine pouches to use daily. It is all up to you to decide on your daily limit and why you are using nicotine pouches. If it’s to shift to a healthier alternative to consuming tobacco-based products, it would be safe to base the number on your average consumption.

If you are using nicotine pouches for nicotine replacement during smoking cessation, remember to strike a balance between using enough to alleviate your cravings and avoiding excessive nicotine intake. 

The best rule of thumb for the number of nicotine pouches to use is to listen to your body. With each nicotine pouch that you consume, watch how your body reacts. Watch out for adverse reactions such as nausea or trouble sleeping, which are signs that you need to reduce the number of pouches or change to a lower strength.

When not to use nicotine pouches?

If you suffer from heart disease, desist from using nicotine pouches as they can raise your blood pressure and elevate your heart rate. 

When your oral health is already affected by the use of nicotine pouches, it should be time to pause using nicotine pouches. Although relatively minor, sicknesses caused by nicotine pouches can be embarrassing for a nicotine pouch user. Sicknesses caused by nicotine pouches include mouth and throat soreness, mouth ulcers, hiccups, and coughing. If you have this, it might be a good time to pause using nicotine pouches.

Children must also be given guidance regarding nicotine and allergic pouches and the use of nicotine products in general, as these are highly addictive. Scientists have found nicotine to change the chemistry of children’s developing brains, which can cause long-term risks to them. 

What happens if you use too many nicotine pouches?

When you have too much nicotine in your body from using too many nicotine pouches, you can overdose on it. Adults are less likely to overdose on it if not all. But children can, so always remember to keep your nicotine pouches out of the reach of children.

Nicotine also increases your heart rate and can keep you awake at night. Research shows smoking at night can increase your risk of insomnia and lead to shorter sleep times due to the nicotine.

Smoking can also contribute to sleep apnea when you periodically stop breathing during the night and wake up gasping for air. The chemicals in cigarettes can irritate your throat and cause inflammation in your throat tissue and nose, limiting how much air you take in when you sleep.

Nicotine is a stimulant, contrary to what many smokers believe that it calms them down. Nicotine can actually increase your heart rate.

What is nicotine tolerance?

Nicotine intolerance is an allergy-like reaction to nicotine. It causes watery eyes, stuffy and runny nose, coughing, wheezing, sneezing, and rashes. Nicotine allergy can worsen existing health conditions.

If you find yourself having a severe nicotine allergy symptomised by difficulty breathing, swelling of your face, lips, tongue, or throat, and having hives, see a doctor immediately,   

Other side effects of nicotine include having an irregular heartbeat, chest pain, and seizures.

Would you like to be assured of top-quality nicotine pouches? Visit Snuzzer where you can find a huge array of nicotine pouches to choose from.

Previous Post Nicotine Pouches Side Effects

Leave a Reply

Your email address will not be published. Required fields are marked *

Your Cart

Cart is Empty
Updating Cart!

How Volt works

Check out in three easy steps:


Select your bank (99% of banks supported)

Pay from your bank. No card needed.


Log into your account

Your bank details are never shared.


Approve the payment

That’s it. Faster and more secure.